I was asked to create the brand identity of the Meatin. Despite the restaurant already had a logo, that logo didn't express the passion that restaurateurs put in food. The restaurant needed a visual identity which could guarantee an emotional connection with the guests, something that could give them the idea of what they could see, smell, eat there. The result was an elegant fusion of the two M, with thin and elongated lines that gave class to the feature and expressed at delicacy and taste customers could experience there.